The first "Sällskapsresan" film and its sequel have had a significant impact on Swedish culture and are probably considered by most to be classics in Swedish film history.
Countless quotes and brands live on in our consciousness and are still popular despite being fabricated. Suntrip is an example of a fictitious travel company that was introduced in the film and became an important part of the film's plot.
Suntrip is a typical charter company that arranges package trips to sunny and warm destinations. The story behind the Suntrip brand is that it was created especially for the film by producer Ingemar Leijonborg and Lasse Åberg. Before the film, extensive research was done to understand how the travel industry worked and which companies dominated the market.
They then created the fictional brand Suntrip, which was then used in the film to depict the typical charter company package trips to sunny destinations. Suntrip quickly became part of the film's culture and has since become a symbol of charter travel in Sweden.
